Culted: Moncler is taking over Milan Central Station

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Moncler doesn’t do things by halves, as seen with its mega St. Moritz FW24 show and last year’s West London takeover for the Art of Genius. Now, the Italian luxury label has set its sights a little closer to home, transforming Milano Centrale railway station into a public gallery for its immersive exhibition, “An Invitation to Dream,” curated by Jefferson Hack. The exhibition will see all the billboard and screen-based advertising sites in the station re-wired to create a Dreamscape of images and quotations from creative visionaries. Large-scale text pieces and slow-motion portraits will soar above the hustle and bustle of one of Italy’s busiest train stations below, inviting passers-by into a cultural conversation that lasts far beyond their visit.